Hey, my friends, my name is Rick Mulready and I'm an online business coach.

I'm an ads expert and I'm all about helping online course creators and coaches make more

money in their business while working fewer hours.

But most importantly, I'm a father and I'm a husband. With this podcast, you're going to

learn exactly how to become what we here call the optimized CEO of your business. And that means

you're optimizing your sales and marketing, your time, and your mindset so that you can have more

freedom, a bigger impact impact and make more money.

So grab a coffee, open up your favorite notes app. This is the art of online business podcast.

Hey, hey, what is up, my friends? Welcome back to the podcast. Thank you, as always, for tuning in today.

This is episode number 539.

And today I'm going to be diving into a topic that might surprise you a little bit,

especially for those of you who know my background and my business.

I'm going to kind of share some more recent thoughts about launching and why I think launching is doing both you and your potential customers more harm than good. And I'm going to share with you personal examples and I'm going to

share with you some examples of students. And look, I see this

every single week, whether it's from my accelerator members or people just reaching out in general.

This is real. And so we're going to be diving into that topic here today. And I want to start

this off with a little bit of a story. And so we are,

I'm recording this in October of 2021. Earlier this year, my younger sister, she is a Spanish teacher in

New Hampshire. She's been teaching what seems like forever, like 20 years. And she teaches,

we call it junior high in New Hampshire, middle school basically, what I've learned over the years

being on the West Coast. So she teaches middle school Spanish and she's been teaching for a long time.

Early this year,

...