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The Journal.

Why Latino Consumers Are Spending Less

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.3K Ratings

🗓️ 18 June 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

Deportation fears and economic uncertainty is driving changes in shopping behavior in Latino communities. Job losses in industries like construction have also left Hispanics with less money to spend. WSJ’s Laura Cooper travels to Texas and reports that some Hispanic shoppers are forgoing their regular shopping trips and restaurant meals. Companies are now saying they’re seeing the pullback in their sales. Jessica Mendoza hosts.  Further Listening: - Inside ICE’s Aggressive Approach to Arresting Migrants  - Deportations Could Upend This Parachute Factory  Sign up for WSJ’s free What’s News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

We got some plums, some limes, some mangoes.

0:13.0

That's our colleague Laura Cooper. She's at a farmer's market in Houston.

0:20.0

The market is in a predominantly Hispanic neighborhood.

0:23.7

Many of its stalls sell goods imported from Mexico, things like herbs and dried chilies, spicy candy for pinatas, and traditional ceramic products.

0:34.9

In one of the stalls, Laura met a vendor named Isabel Aguilar.

0:38.3

Isabel was helping a customer buy some maryngas seeds, which are used to make tea.

0:43.3

If you take the libra, you can't have 35, 30, you'll take the $3.5.

0:47.3

How do you say that's the half libra?

0:50.3

Over the last few months, business at our stall hasn't been great.

0:55.4

Isabel says she's noticed that her customers are buying less.

0:58.6

She says they're nervous to spend money.

1:00.7

They're nervous to spend money.

1:02.3

She's nervous, no, well, I'm going to get to contadito or that's,

1:04.5

not more for the food, because, well, I don't put to gastar more,

1:07.8

I have to funder, it's more more more because

1:11.3

they're

1:13.7

going up.

1:14.1

And customers

1:14.5

have

1:14.7

told her

1:15.0

that

1:15.1

they're

...

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