Why KSI can do everything all at once

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 27 June 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on the Colin and Samir Show, we’re talking about the British YouTuber KSI. He’s one of the most influential figures on the platform, with 39 million subscribers across his two main channels. He has found massive success both on and off YouTube. KSI has built successful careers in music, boxing and live performance. That success isn’t due to the size of his audience, or because of pure talent. It’s because KSI knows how to build true community by taking feedback from his audience. In this episode, we break down the creator mindset, and what it means to build community on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Why is it that KSI can do so many things successfully?
0:03.0	Most people would probably assume with an audience as big as his, he can try whatever he wants and it'll be successful.
0:08.0	But we don't think that's true.
0:09.0	Really? Why?
0:11.0	We've seen a lot of YouTube creators with large audiences try to break into music, film, and sports, and fail.
0:16.0	So it's not really about his audience, and it's not just about talent either. We spend the past
0:20.9	couple of weeks watching his videos, speaking with his fans, and even interviewing people who
0:24.4	work directly with KSI. That's actually a tough question. He's a magician. And we did all of this
0:29.6	in order to learn the secret to KSI's success. Oh, I knew this is coming. I knew this is coming.
0:38.6	This journey to better understand KSI begins at R slash Colin and Samir.
0:43.1	Where all good conversations begin.
0:44.8	True.
0:45.5	We asked what people wanted to know about KSI, and the top comment was,
0:48.9	how did he go from FIFA gamer into what he is today, which is many things.
0:53.8	Where he started 10 years ago making FIFA
0:55.6	videos, to playing like major music festivals, accepting awards, collaborating with huge
1:01.5	musical artists, I don't get it. How does that happen? So the first video we actually watched
1:06.8	was a review of KSI's album dissimulation from a music reviewer named Anthony Fantano. It is time for a review of KSI's album, Dissimulation, from a music reviewer named Anthony Fantano.
1:13.5	It is time for a review of the new KSI record, Dissimulation. At the end of the day, I'm left
1:19.4	wondering, is this a passion project, a vanity project, or is it an attempt at something
1:26.3	greater in the music world?
1:28.0	If it is that, I think that there is still a lot of work to be done.
	...

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