Why Knowing Is The Entrepreneur's Greatest Advantage
The Called Podcast
Touré Roberts
5.0 • 595 Ratings
🗓️ 5 January 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
Most entrepreneurs think their greatest advantage is capital, connections, talent, or timing.
But the builders who endure know something deeper.
Knowing is the true competitive edge.
In this episode, Touré Roberts introduces Knowing as the internal guidance system that reveals what to build, when to move, who to trust, and how to scale—before the evidence appears. More than instinct or gut feeling, Knowing is divine clarity rooted in identity and alignment with what God already foreknew about your life.
You'll discover why entrepreneurs fail from misalignment—not ignorance—and how Knowing produces both speed and accuracy in decision-making.
When your knowing aligns with God's knowing, momentum becomes inevitable.
Transcript
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| 0:00.0 | Family, family, family, man, I have missed you like crazy. |
| 0:06.1 | PT here, Torre Roberts, is this your first time listening to the call podcast and tapping |
| 0:11.1 | in. |
| 0:11.6 | I want to say welcome, welcome, welcome. |
| 0:13.8 | The reason why I'm so excited is that I have missed you. |
| 0:17.2 | I haven't recorded a new series since June. |
| 0:20.2 | I've been busy. |
| 0:21.4 | God's been moving. |
| 0:22.6 | Excited things are happening. |
| 0:23.7 | Where have you been? |
| 0:24.8 | Why'd you leave me? |
| 0:26.1 | Okay, look at me trying to blame shift. |
| 0:27.7 | But anyway, I'm so glad that we're back together, |
| 0:30.4 | and this new season will literally be life-changing. |
| 0:35.2 | I'm so excited about it. |
| 0:36.8 | So many things going on. So first of all, if you are |
| 0:39.2 | new to the call podcast, first of all, welcome. So glad you're here. Glad we're connected. This is |
| 0:45.5 | going to be one of your favorite places to come and be inspired, to be edified, to be lifted up as |
| 0:52.0 | an entrepreneur, as a leader, or someone who is just trying to |
| 0:55.5 | take their life to the next level. This is the place. And you know what? I keep it short and sweet. |
| 1:01.8 | If it isn't practical, if it isn't meaningful, if it isn't helpful, I do not waste your time. |
| 1:06.7 | It's going to be good. There are a couple of things that I need you to do as well. |
... |
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