Hey guys, welcome back to Skin Anarchy. It's a very, very special episode because today's

guest is somebody I feel is very special. For both me, as a person who's been doing this podcast

for five or six years, he agreed to come on the show very early on, and I was so excited back

then and I'm equally excited now. I know a lot of you will recognize him from obviously the

amazing brand that he's built, but also the wonderful book that came out last year, which was Goat Wisdom. So please welcome back, Dr. Brent Rich of Beekman 1802. Welcome back, Dr. Rich. Oh, great to be here, and I'm just so proud to see how far you've come, and I just always enjoy seeing everything that you're doing. Thank you so much. That really means the

world to me coming from you. And I can't wait to dive in because as we were talking about before

we started the recording, I am just such a fan that you wrote this book and you have pioneered

so much in this industry. It's almost like you're our Oracle, you know, for a lot of things.

I really feel like that. I want to start from the beginning, if you don't mind. I know we spoke

about this the first time I got to chat with you and Josh on the show where, you know, where did

Beekman 1802 start? But I would love for you to kind of walk us down that lane again, but start

from the, like the philosophy of it and like where it really stunned from.

Sure.

Well, for those of you who don't know, we started Beekman 1802 about 20 years ago now.

My background is in longevity, medicine, and geroscience.

And my partner, my husband and co-founder of the business, he is a writer

and was an advertising executive. And we were both in New York City. And by that point, I had been

on faculty at Mount Sinai Hospital and then had left to go work at Martha Stewart's company

to create a new division of her company

devoted to health and wellness. And one weekend, we were driving in upstate New York, just on an, you

know, an excursion from the city. And we came across this vacant farm property. And we were both at that point, this was back in 2006, and we were both at

that kind of point in our career where we had had some success, but we're also still naive,

...