Why Juul's Co-Inventor Is Making a New E-Cigarette
Foundering
Bloomberg
4.7 • 1.1K Ratings
🗓️ 15 October 2019
⏱️ 25 minutes
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| 0:00.0 | The media alone can't ease the tensions that come from the debate surrounding the issues we deal with every day. |
| 0:05.7 | However, we can create spaces where people can freely kick the tires of their preconceived notions. |
| 0:11.2 | I'm Tim O'Brien, and I'm the senior executive editor at |
| 0:13.8 | Bloomberg Opinion. On our platform we ask tough questions and solve complex |
| 0:18.1 | problems with the facts in mind. Because context changes how you see things and |
| 0:22.4 | how you change things. |
| 0:23.6 | Context changes everything. |
| 0:25.6 | Start exploring our opinion coverage and more at Bloomberg.com |
| 0:28.9 | slash subscribe. |
| 0:30.3 | There's been a huge surge of high schoolers using e-cigarettes or vaping. |
| 0:34.0 | There's breaking news in America's vaping crisis late today a death was reported in Georgia. |
| 0:39.0 | Vaping Company, Jewel in some hot water after the Food and Drug Administration said the company illegally marketed its nicotine vaping devices as safe |
| 0:46.0 | Jewel, the maker of e-cigarettes, just might be the most hated company in America right now. |
| 0:51.0 | But before it became so big and before it became so |
| 0:54.8 | controversial, Jules co-founders talked about a lofty mission to get the world's |
| 0:59.8 | one billion smokers to stop smoking. |
| 1:02.6 | I would tell people, you know, |
| 1:03.8 | anyone who would listen, 50 years from now |
| 1:05.8 | nobody's going to be smoking cigarettes. |
| 1:07.5 | They're going to look back and think, |
| 1:08.7 | oh my God, I can't believe people used to do that. |
| 1:10.9 | One scientist Chen Wei Singh was there in the startup's early years and she helped invent the technology |
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