Why Jake Paul Is Laughing His Way To The Bank

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 November 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2872, Eric Siu and Neil Patel discuss the recent fight involving Jake Paul and Mike Tyson, highlighting the entertainment aspect of modern boxing and how it parallels scripted wrestling. The discussion then shifts to Dude Perfect, a popular trick shot group that recently raised a significant amount of investment, exploring their business strategy and the economics behind such deals. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Business of Entertainment: Jake Paul's Fight (02:56) Dude Perfect's Major Investment and Business Strategy (10:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	This is why Jake Paul is laughing his way to the bank.
0:13.7	So did you see how much money he made on that fight?
0:16.0	40 million? I think was his take. Maybe it was like 80 million all in or something, including like everyone.
0:22.6	They said 20 to Mike.
0:23.6	Uh huh.
0:24.6	Yeah.
0:25.6	But did you see that basically, this is like the new form of WWE because WWE is scripted, right?
0:30.6	There's this video out there where Mike has a clear shot at Jake and he pulls his punch.
0:35.6	Because this is like a clear shot to like basically
0:38.0	knock him out. But the way it was, it was, the deal was structured was Mike Tyson. If you knock
0:43.5	Jake Paul out in the first round, you get paid the least, right? So if you go all eight rounds,
0:48.6	that's where you get paid the most. So he pulled his punch and everyone was like up in an uproar.
0:54.0	But my point is Jake Paul was super
0:56.0	smart for arranging this because Mike Tyson is kind of known as like the greatest of all time
1:00.0	in boxing, right? Or one of the greats. I would say Floyd Mayweather, Muhammad Ali. Sure,
1:05.0	there's Pacquiao as well, right? But I think the fact that he put this together, he knew how to
1:10.0	generate a ton of buzz around it.
1:12.3	And he got paid a lot of money at the end of the day.
1:14.4	And at the end of the day, nobody cares because it's entertainment.
1:17.4	So I watched the fight.
1:19.5	Did you watch it live?
1:20.4	I did.
	...

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