Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 27 November 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2873, Eric Siu and Neil Patel discuss Jaguar's recent marketing campaign that sparked controversy due to its focus on gender identity rather than the product itself. They critique the decision to alienate the brand's core audience and compare it to other failed marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Jaguar's Controversial Campaign (02:56) The Impact of Marketing on Brand Identity (05:48) Sticking to Core Values in Advertising (06:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	So Jaguar did a new campaign.
0:02.9	Jaguar, the car company, everyone.
0:04.1	So Jaguar went away with their logo.
0:07.2	Why did you say it like the Jaguar?
0:08.5	Jaguar.
0:09.5	Jaguar, what I had to know how to pronounce.
0:11.7	They got rid of the Jaguar.
0:13.2	They also got rid of the way they wrote the lettering.
0:17.3	And they had a commercial that had nothing to do with cars.
0:32.8	It looked like they had more to do with fashion, just being really honest,
0:36.6	and I had no idea what the commercial was about. And I think most people had more to do with fashion, just being really honest. And I had no idea what the commercial was about.
0:39.8	And I think most people had no clue what the commercial was about.
0:43.2	And when I saw the new Jaguar ad, I was like, I don't know what company this is.
0:47.8	So I looked at their X handle because I first saw it on X.
0:50.0	I was like, did it get hacked?
0:51.7	Did like someone hacked their account and just put this up?
0:54.5	Because they were also responding like, thank you for the feedback.
0:58.0	You know, we appreciate it, look forward to what happens soon?
1:00.9	And I was like, what the heck is this?
1:03.2	Like, did this company just get hacked?
1:05.0	Okay.
1:05.6	We have to describe it a little more for everyone.
	...

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