Why is plus size fashion failing?

Boob Sweat With Katie Sturino

Katie Sturino

Society & Culture

4.8 • 845 Ratings

🗓️ 5 April 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's been 9 years since Katie Sturino began talking about fashion for women of all sizes. In many ways, a lot has changed since then. The conversation has made its way to mainstream media, advertising campaigns, and brands focused on creating a full size range have been born.

But have we seen the peak of fashion's acceptance for larger bodies? Big retailers like Old Navy and Loft have swung and missed. Contemporary brands like Staud and ALC have quietly launched extended sizes that disappeared before getting any traction. And now Katie wants to know what’s going wrong. This is the first episode of a THREE PART SERIES exploring the past, present, and future of the plus size fashion industry.

Special thanks to Our guests Helen Nightingale and Hitha Herzog for speaking with us. You can find Hitha Herzog at @hithaherzog on instagram and @hithaherzog on twitter, www.hithaherzog.com, and check out her book Black Market Billions on audible.

You can follow Katie on Instagram at @katiesturino and @megabababe

Have any questions or comments? Email us at [email protected] or leave us a voicemail at 201-701-1575.

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For a limited time, Boob Sweat listeners can use code BOOBSWEAT15 at checkout for 15% off your order at megababebeauty.com!

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This podcast was produced by Wonder Wheel Media and Madison Higley

Transcript

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0:00.0	Hi, thanks for calling.
0:03.0	If you did call you.
0:04.0	Hi, I'm going to help you.
0:05.0	Thanks for calling me, also.
0:07.0	This is Erica.
0:08.0	How can I help you?
0:09.0	How can I help you?
0:10.0	Hi, um, I'm wondering what's the biggest size you carry in women's clothing?
0:15.0	Um, we go up to a 3X.
0:17.0	It'll be like the same size range.
0:19.0	We have online.
0:20.0	It depends on the product, but we will have...
0:22.6	...tenths online but not in the street that's not in short.
0:25.6	The big size of carry on the moment like pleases, but 12 or 14 typically and everything else.
0:30.6	Okay, and is that the same for online as well?
0:33.6	Um, I'm not sure about online.
0:35.6	Out of, um, our extent and everything is every place spending in size, you're going to be placed in order.
0:38.3	This is what you're going to have a store.
0:40.3	This is what it also comes on a comment to buy more.
0:44.3	Online news is smaller and bigger.
0:48.3	Thank you so much.
0:50.3	You're welcome.
	...

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