Why is plant-based food having such a moment?
Next Question with Katie Couric
Katie Couric Media
4.4 • 4.7K Ratings
🗓️ 5 March 2020
⏱️ 36 minutes
🧾️ Download transcript
Summary
Plant-based food might have started out as a niche lifestyle choice for vegans and vegetarians back in the 1970s (hello, Tofurky!), but today you can find plant-based milk, cheese, fish, meat — and so much more — in the aisles of your local grocery store. The plant-based market is even conquering fast food, appearing nationwide on menus at major chains like McDonald's, Burger King, Kentucky Fried Chicken, and White Castle. On this episode of Next Question with Katie Couric, Katie talks with one of the innovators behind the plant-based revolution — Ethan Brown, the CEO of Beyond Meat. They discuss the impact growing up around farms and animals had on Ethan and what finally drove him to start his business. He also shares what's really in a Beyond Meat burger and why the company isn't here to tell consumers what to eat.
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Transcript
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| 0:00.0 | Picture Miami. Picture its beaches. Picture three radio journalists assassinated in cold blood. |
| 0:09.2 | This is silenced, the radio murders. |
| 0:12.4 | You left the body there for reason. It was the calling card. It's like the mafia used to do. |
| 0:17.2 | The mastermind has never been caught. To find him, we had to go deep into a world of drugs and darkness. |
| 0:24.4 | And there were these hints of a much bigger conspiracy. |
| 0:30.8 | I'm Osvalotian. Listen to silenced, the radio murders. On the iHot Radio app, Apple podcasts, |
| 0:37.5 | or wherever you get your podcasts. Our 20s are often seen as this golden decade. Our time to |
| 0:43.9 | be carefree, make mistakes, and figure out our lives. But what can psychology teach us about this |
| 0:50.1 | time? I'm Jermis Beg, the host of the psychology of your 20s. Each week we take a deep dive into a |
| 0:56.8 | unique aspect of our 20s. From career anxiety, mental health, heartbreak, money, and much more |
| 1:03.1 | to explore the science behind our experiences. The psychology of your 20s hosted by me, |
| 1:08.9 | Jermis Beg. Listen now on the iHot Radio app, Apple podcasts, or wherever you get your podcasts. |
| 1:17.6 | Hello, this is Brett Goldstein. I'm a comedian and actor, writer, director, |
| 1:21.2 | swimmer, and I love films. Come join me on my podcast, Films to Be Bered With, where I invite a special |
| 1:26.3 | guest over. I tell them they've died, then I get them to discuss their life through the films |
| 1:30.1 | that meant the most of them. What films scared them the most? What made them cry the most? |
| 1:33.8 | Etc. At the end, they pick a film to go and neck off and then take to heaven. |
| 1:37.7 | Life, death, and movies. Listen to Films to Be Bered With with Brett Goldstein on Will Farrell's |
| 1:42.4 | Big Money Players Network on the iHot Radio app, Apple podcasts, or wherever you get your podcasts. |
| 1:47.8 | Hi, everyone. I'm Katie Curric, and welcome to next question. |
| 1:52.0 | Today, we're exploring the rapidly expanding world of plant-based foods with Ethan Brown, |
| 1:59.2 | the CEO of Beyond Meat. What starts with, what are the parents going to feel really great about |
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