The following podcast contains explicit language.

From New York City, this is Lexicon Valley, a podcast about language.

I'm John McWater and you know it's the middle of the summer and I'm in an

nostalgic mood at least today I am.

And so let me just play this. Who among you, especially if you're

male and at this point of a certain age doesn't have a certain kind of response to this.

Just just listen.

Do you remember what that was? That is the closing theme music to ISIS.

Remember, oh mighty ISIS, not what we think of with ISIS now, but if it's 1975 then

there was that cheesy live action show that will come on on Saturday mornings after the cartoons.

It was a companion series to Shazam, which was about Captain Marvel and Joanna

Cameron played ISIS and if you were around 11 or 12 at the time then it gave you the first taste of feelings that were basically going to wreck the rest of your life.

I'm talking about puberty and I'm not alone. I've looked online. This was a common response.

But the reason I'm beginning with that wonderful music to ISIS where when I hear that now it immediately gives me all of these we might say feels is because after that for me in my mind

is something like this. Listen to this commercial from 1976.

No, fantastic spray cleaner with the adjustable easy trigger sprayer introduces a big new money saving extra.

This economical half gallon refill. It fills your fantastic bottle not just once, not just twice, but almost three times.

Ones for ounce it's like getting one full bottle free extra savings and the adjustable easy trigger sprayer only fantastic gives you both fantastic spray cleaner.

It's fantastic. It's that cleanser. It still exists and the reason that I associate those things is because the way it went in my house was that I got to gorge myself on cartoons on Saturday morning.

And then you would top it off with ISIS that was later in the morning. I think in Philadelphia it was at 11 maybe 11 30. And then after that it was time to do the chores.

And one of the chores that I was responsible for was cleaning the bathrooms and what we used was fantastic. And I don't know why my mother chose that.

But that means that I think of ISIS, puberty and then the smell of that cleanser. Fantastic cleanser.

...