Hello, this is Business Daily with me Rick Kelsey. Today, the cost of food has risen in most parts of the world, but some items have gone up more than others.

The price of olive oil just really isn't going to go down because the demand for it continues to go up.

Extra virgin olive oil produced in the Mediterranean has seen prices double in just over a year.

You have your reader all over the wall and then you have your own family, which sitting on the

table over Christmas are asking you, do we need to buy more olive oil?

Do we need to stockpile. What the hell is going on?

Poor harvests and disease have caused havoc on global supply.

It's really delicate as a moment now.

Yes.

Pallet, is the crisis in extra virgin olive oil over?

Not yet.

It's come at a time when olive oil benefits, the health have become a social media trend.

Freshly extracted, raw olive juice that the plant produces is of the healthiest quality.

So when you think about it's positive, positive, positive, positive, positive, positive,

we need to safeguard that.

That's the extraordinary rise of the cost of extra virgin olive oil.

Coming up on today's Business Daily.

I'm in the oil section of my local supermarket in North London

and I've stood here for about 15 minutes.

I'm getting some rather odd looks.

But the reason I'm hanging around is to look at people's faces

when they see the Virgin Olive Oil ticket price.

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