meta_pixel
Tapesearch Logo
Log in
Full Time: A show about women's soccer

Why is NWSL attendance down?

Full Time: A show about women's soccer

The Athletic

News, Soccer, Sports News, Sports

4.8756 Ratings

🗓️ 8 October 2025

⏱️ 58 minutes

🧾️ Download transcript

Summary

After several years of significant growth, NWSL attendances are decreasing. But why is this? And, by how much?


On this week's Full Time podcast, hosts Tamerra Griffin and Meg Linehan dive into the data behind the decrease in attendance and wrestle with the factors behind the trend. Which teams and cities are most affected? Should fans, the league and its teams be concerned?


To help further dig into the topic, fans from several NWSL teams called into the Full Time podcast to offer their opinions. Tamerra and Meg also caught up with Kay Bradley, CMO for Chicago Stars FC, and Laura Petro, VP of brand and fan experience Gotham FC, to hear what the teams are doing to spark interest and retain commitment from hardcore supporters.


Where is attendance in the NWSL heading? And, will this dip in attendance continue?

______________

HOSTS: Tamerra Griffin, Meg Linehan

GUESTS: Kay Bradley, Laura Petro

PRODUCER: Theo Lloyd-Hughes

VIDEO PRODUCER: Lia Griffin

EXECUTIVE PRODUCER: Emily Olsen

_______________

Get in touch: ⁠⁠[email protected]⁠⁠

Follow on Instagram and TikTok: @tafulltime

Subscribe to the Full Time newsletter ⁠⁠here⁠⁠

Visit the Yahoo Women's Sports hub ⁠⁠here


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi there. I'm Alan, the host of Tracks to Relax, the podcast designed to help our community of listeners

0:06.1

achieve deep relaxation and better rest. We're currently sponsored by Soundcore, by Anchor. Imagine a

0:14.5

sleep solution that truly enhances your sleep. Soundcore Sleep A-30 earbuds by anchor combined smart active noise cancellation

0:24.3

with real-time snore masking, actively blocking the most common sleep-disturbing noises

0:30.3

to help you stay asleep through the night. Discover more at soundcore.com slash UK or search Sleep A30 on Amazon. Use code Sleep Better at checkout for an exclusive 10 pound off.

0:47.4

Hello everyone, it's Jamie Lang here from Great Company podcast, and I want to let you know that my podcast is currently being sponsored by

0:54.4

Premier Inn. Now this episode is sponsored by Premier in the UK's largest hotel chain with over

0:59.0

800 hotels across the country. So wherever work takes you, there's a Premier Inn nearby.

1:04.7

Now every room has a super comfy bed. I've stayed in there incredible and blackout curtains.

1:08.8

So you'll wake up refreshed and ready for the day ahead. And don't forget the unlimited breakfast to fuel your mornings.

1:14.4

So for your next work trip, get better sleep for your money at Premier Inn. Book now at Premier Inn.com.

1:19.8

They did it again. Flower instead of flowers on my birthday. And 95 minutes late, but it's hard to leave when you've shared so much.

1:29.5

Your postcode, your gluten intolerance. Then I saw it. 25% off your first Akado shop, plus free delivery.

1:38.1

And I just knew I'd found the online supermarket of my dreams.

1:41.8

Akado, life delivered. Geographical restrictions, min spend 60 pounds, and charges apply.

1:46.7

Max saving 20 pounds, new customers only.

1:48.8

Terms at Akado.com.

1:55.2

I think it's one of the things that I think it's just going to be really interesting is, again, we're in uncharted territory with the NWCL, right? Like, we've never had a pro league that's lasted past three years. Now we're in this sort of generational fight for fans in women's soccer. Like, yes, Euros, right? But I think we've seen this trend across the NWSEL this year in particular of you look at the Washington Spirit, racing Louisville, all these teams figuring out how do we get new people into the stadium to then hopefully convert them into a fan. So I don't think we could have better timing for this conversation right now.

2:51.1

Wow. Hi, hello. It is Meg Linnehan, and you are listening to full time. Now, today, I don't usually do the intro anymore, so it's very strange for me to be back in the seat. But the reason why I'm doing it is because I actually got an email from a listener a couple of weeks ago that had two very specific questions. And it immediately went into our little group chat

2:57.2

because I thought it was a great topic. So Kurt P sent me this email and asked two very

3:02.3

straightforward questions. Why is NWSL attendance down in 2025 and what factors are causing NWSL attendance to drop?

3:10.7

Now, before we get into all that and we went all across the league to try to grapple with this question,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The Athletic, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Athletic and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.