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Marketplace All-in-One

Why is everyone breaking up right now?

Marketplace All-in-One

Marketplace

News, Business

4.51.4K Ratings

🗓️ 3 September 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

We're talking about companies here, obviously. A decade after Kraft Heinz became one of the world’s biggest food companies, it’s reversing course and is splitting into two. It’s not the only corporation to go this route recently: There’s Warner Bros Discovery, which is separating into two media companies, and Honeywell, which is separating into three. What's behind all this restructuring? Also on the show: renewed interest in IPOs and promised safety improvements from OpenAI.

Transcript

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0:00.0

Why so many megacorporations are downsizing from giant to just big.

0:07.8

From Marketplace. I'm Sabri Benishore in for David Bruncaccio.

0:11.2

Ten years ago, Kraft Heinz became one of the biggest food companies in the world.

0:16.6

It owns Oscar Meyer, Heinz ketchup, jello, cool whip, and a bunch more.

0:22.5

But it is now shrinking.

0:24.7

The company says it's just been spread too thin.

0:26.2

It's going to split in two.

0:30.3

And this unmerging has actually been a corporate trend recently.

0:34.0

Warner Brothers Discovery is breaking up into two media companies.

0:36.5

Honeywell is splitting up into three companies.

0:38.7

Marketplaces Kristen Schwab takes a look at why so many corporate breakups. Mergers and acquisitions make sense when company strategies go

0:45.0

together, like salt and pepper or peanut butter and jelly, or jello and Philadelphia cream cheese.

0:51.5

Eric Gordon is a professor of entrepreneurial studies at the University of Michigan.

0:56.0

When you put companies together, there's some hope that there's going to be synergy. Somehow

1:01.9

they're going to be better together. Merging means brands can share resources like marketing

1:07.6

departments and supply chains, but it can also create a lot of bureaucracy, which is why Gordon says it's common for merged

1:14.6

companies to later break apart.

1:16.9

The hope is each company will know exactly what it needs to do and can do it more efficiently

1:22.5

than some big, sprawling, conglomerate.

1:25.7

That shift has become especially important for companies as tariffs restructure the economy.

1:30.9

It's why Emily Feldman, a management professor at Wharton, thinks more corporations are splitting up.

1:36.6

I think it's an uncertainty-driven wave.

...

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