Why insurance jingles never die

Twenty Thousand Hertz

Dallas Taylor

Music, Design, Arts, Music Commentary

4.8 • 4.1K Ratings

🗓️ 22 March 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

For decades, the jingle was king. But in the last twenty years, jingles have nearly gone extinct. Many brands have now dropped their melodic earworms in favor of spoken word slogans. Today, there’s just one industry where jingles are still as common as ever: insurance. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and Brand Manager Sergio Trujillo. Snag a $20 super soft tee at shop.20k.org. Follow Dallas on Instagram, TikTok and LinkedIn. Watch our video shorts on YouTube, and join the discussion on Reddit and Facebook. Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free. If you know what this week's mystery sound is, tell us at mystery.20k.org To learn more about sonic branding, subscribe to Jeanna’s podcast, Sound in Marketing, and buy Colleen’s book, Audio Branding: Using Sound to Build your Brand. Go to indeed.com/hertz to start hiring today. Find the right doctor, right now with at zocdoc.com/20k. Visit shopify.com/20k and sign up for a one-dollar-per-month trial period. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/insurancejingles Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	It's a new year and many of us are committing to exercising and eating healthier.
0:04.8	But another crucial part of staying healthy is keeping on top of your doctor appointments.
0:09.8	That's where Zoc Doc comes in.
0:12.0	Stop putting off those doctors appointments and go to Zocdoch.com slash Hertz to find and instantly book a top-rated doctor today.
0:19.7	That's Z-O-C-D-O-C.com slash H-E-R-T-Z.
0:24.1	Zocococ.com slash Hertz.
0:30.3	You're listening to 20,000 Hertz.
0:34.3	American Family Insurance.
0:37.4	Liberty, Liberty, Liberty, Liberty, Liberty, liberty, liberty, liberty.
0:40.4	Nationwide is on your side.
0:43.6	Here in America, insurance jingles are everywhere.
0:46.9	We are farmers.
0:48.5	You might be totally sick of them.
0:52.4	Or you might think they're actually pretty fun.
0:57.0	Some of these jingles have been around for over 50 years.
1:05.0	And new ones are still being created today.
1:13.6	Somehow, insurance jingles survived when other jingles faded away.
1:18.6	I'm a pepper, he's a pepper, she's a pepper.
1:21.4	If you dream Dr. Pepper, you're a Pepper to be a Pepper.
1:24.9	Drink Dr. Pepper.
1:26.8	Be a pepper, drink Dr. Pepper. Be a pepper.
1:31.0	Like many things in advertising, jingles came from the radio.
	...

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