Why Instagram Hashtags Aren't Working + How To Fix Them - 787
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 13 June 2024
⏱️ 22 minutes
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Summary
Transcript
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| 0:00.0 | What the heck is the deal with Instagram hashtags? |
| 0:03.0 | Why are your Instagram hashtags not working? |
| 0:05.0 | Why are you not getting the views, reach, and engagement |
| 0:08.0 | that you feel like you deserve, even though you feel like you're jumping |
| 0:11.0 | through all of the hoops and checking off all the necessary |
| 0:13.9 | boxes when it comes to hashtags. That is exactly what we're going to be talking about |
| 0:17.9 | today. Why are your hashtags not working? What problems might you be making that you might not even realize are problems, what mistakes can easily be avoided, and how do you actually get engagement and reach and benefits from using hashtags on your Instagram posts. |
| 0:34.0 | Today we're going to hop right into things. |
| 0:38.0 | I have six key mistakes that people are making with their hashtags on Instagram and these mistakes are what are |
| 0:44.2 | preventing you from getting the benefits that you feel like you deserve from |
| 0:48.1 | the post that you're working really hard on and make sure that you stick around |
| 0:51.2 | until the end because the sixth and final mistake is probably the one that most people are making, |
| 0:57.0 | especially if you feel like you've been on Instagram for a few years and you kind of understand hashtags, |
| 1:02.0 | but you just don't understand what you are doing wrong. |
| 1:04.6 | The sixth mistake is kind of a higher level mistake, so make sure to stick around until the end, |
| 1:09.2 | but you're not going to like to hear the first one. |
| 1:10.8 | And the first mistake that people are making with their hashtags is setting their expectations for their |
| 1:16.1 | hashtags too high. Setting your Instagram hashtag expectations at a level where hashtags were performing in 2016 and 2017 is going to result in a lot of disappointment |
| 1:27.6 | because the reality is hashtags are not going to perform as well in 2024 as they were just a few years ago and part of the reason |
| 1:35.6 | for that actually has nothing to do with hashtags it just has to do with the |
| 1:39.5 | overall ecosystem that is Instagram most people understand that on Instagram there is an algorithm that decides who sees your posts and when |
| 1:48.0 | But one of the challenges that we're all currently facing on Instagram right now is that there has been a huge increase in supply |
... |
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