Why Instagram Broke Its Square

Land of the Giants

Vox Media Podcast Network

Technology, Society & Culture, Business

4.6 • 2.3K Ratings

🗓️ 27 July 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Mark Zuckerberg bought Instagram in 2012, he promised he would be hands-off with the company’s curated aesthetic and simple features. But as Facebook scaled the startup into a social media juggernaut, tensions flared. Instagram’s founders would leave, and it’s now a very different app than when it first started. But are the changes setting the company up to compete in the future? Or is Instagram losing the magic that made it great in the first place? Hosted by Shirin Ghaffary (@shiringhaffary) and Alex Heath (@alexeheath) Subscribe for free. Be the first to hear next week's episode by hitting the plus sign in your favorite podcast app Follow @recode and @verge for more coverage of Meta and Big Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for this show comes from the Genesis GB70 Performance SUV.
0:05.6	Every Genesis is a reminder to try something bold to keep growing, keep hustling.
0:12.8	At Genesis, they've harnessed all that excitement of beginnings into their performance SUV,
0:19.2	the GB70.
0:20.5	It's a car built to turn heads with stunning design inside and out.
0:26.0	It's packed with intuitive technology inside, like the 14.5-inch infotainment system,
0:31.8	and fingerprint recognition plus the GB70 features all-wheel drive, which is bound to add
0:37.4	a little more acceleration to your next drive.
0:40.5	Your Genesis GB70 is waiting for you.
0:43.9	What will you begin?
0:45.6	Learn more at Genesis.com.
0:47.9	Genesis, keep beginning.
0:56.0	Two hours ago, Facebook announced it is buying an unbelievable, the photo sharing company
1:02.5	Instagram.
1:03.5	Oh my God, that is unbelievable.
1:07.0	What is Instagram?
1:08.9	This is John Stewart on the Daily Show in April 2012.
1:12.4	Apparently, he was not one of the 30 million people who already knew what Instagram was,
1:17.6	and we're using it to take photos, slap on artsy filters, and share them with friends.
1:22.2	Wow!
1:24.2	That's really lame!
1:28.2	A billion dollars of money for a thing that kind of ruins your pictures.
	...

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