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The Journal.

Why Influencers Say Honey Is Stealing Their Money

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.3K Ratings

🗓️ 20 February 2025

⏱️ 22 minutes

🧾️ Download transcript

Summary

A controversy among YouTube influencers has led to a series of lawsuits accusing browser extensions like PayPal Honey of swiping their commissions. PayPal said it disagrees with the claims in these lawsuits and look forward to defending itself. The litigation shines a light on the sometimes murky world of affiliate marketing, a $12 billion business.  Further Reading: -Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree?  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I'm not someone who spends a lot of time on YouTube, but recently a spicy controversy that has to do with how influencers make money had me on a call with a YouTuber.

0:15.7

I'm a YouTube creator. I go by the name Yubb. I'm based in Texas. Hello y'all. And I make gaming videos

0:23.5

very immature style, like the kind your kids probably watch on the iPad. That's so annoying.

0:29.1

That's me. That's what I do. And you probably get asked this a ton. Why Yub? It was just the shortest

0:37.0

URL I could find that was short, but you could still say it as a word out loud.

0:43.2

And it's not your real name, obviously.

0:45.1

No, no. My real name is Dylan. That would be crazy if my mom named me Yubb.

0:51.6

Dylan Russell, aka Yub, has about 1.6 million subscribers on his channel,

0:57.1

and he's been making a living entirely off YouTube for years. Most of his income comes from

1:02.4

ad breaks in his videos. That's where I make probably 95% of my income. My eggs are definitely

1:09.0

all in that basket. And then I have a small portion

1:12.6

that comes from merch sales. I have like little silly Yubb t-shirts and stuff and hats.

1:19.5

Another common way that Yub and other YouTube creators get paid is through sponsorships,

1:24.3

basically promoting products in their videos. One company that sponsored Yub was a service called Honey.

1:30.3

In fact, Honey paid a lot of YouTubers to promote it.

1:34.3

Do you have Honey installed?

1:37.3

What's Honey?

1:38.3

Oh, no, no, no.

1:39.3

Honey is the free-to-use browser extension that helps you find the best promo codes at over 3,000 sites. And automatically test them while checking out during your online shopping.

1:48.7

It is literally free money. You don't do anything extra.

1:51.8

It's free. It's completely free. And it takes just two clicks to install.

1:56.9

Honey is owned by PayPal, the online payments company. And Honey's main thing is discount codes and coupons.

...

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