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Life with Marianna

Why Influencer Marketing Works with Arrae Co-Founders

Life with Marianna

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.92.6K Ratings

🗓️ 1 June 2021

⏱️ 33 minutes

🧾️ Download transcript

Summary

Arrae is an all-natural wellness brand that aims to transform and modernize not only health through products and education. In this episode the founders of Arrae, Siff Haider and Nish Samantray, share how they revolutionized the once disjointed and complicated wellness industry with their product, the various strategies along the way that helped Arrae grow their business organically and self-funded, and the importance of teamwork and collaboration when running a business with a partner.

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Produced by Dear Media

Transcript

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0:00.0

The following podcast is a dear media production.

0:03.2

Hi, I'm Caroline Stambury and I am divorced not dead.

0:07.5

Fresh off the back of my divorce, I'm bringing real stories, real life, real talk on all things

0:12.4

that aren't said. Why do we put so much pressure on ourselves for the happily ever after?

0:17.1

Does our love story really have to be one great lengthy novel or can we be happy with a book

0:22.3

of short but exciting love stories? I guess we'll find out on divorce not dead and lucky me,

0:27.5

you'll be joining me for the journey, so buckle up.

0:40.8

Hi, I'm Mariana and I am an influencer and co-founder of Summer Fridays and this is the

0:45.2

Life with Mariana podcast. In this episode I've got the founders of Array, Sifheider and Nish

0:50.0

Sammintray. You follow me on Instagram, you've probably seen me sharing these products for a while

0:54.6

now. I found their company in order their blow-in comp supplements and I had them in my toolbox

0:59.4

whenever I felt like I needed help with these issues. One day when I was feeling really anxious,

1:04.0

I remembered I bought these, I took a comp supplement and I instantly fell at ease. That was when I

1:08.7

really fell in love with the brand because they actually work. So before we get into the episode,

1:12.9

be sure to subscribe to my podcast and if you're loving it leave me a rating and review and check

1:17.2

back every Tuesday for new episodes. Now let's hear from Sifhe and Nish.

1:20.8

Okay, so let's get to the background of what you were doing before you started this business.

1:28.3

So I guess I can go first. I had my blog, I sing in glitter and my podcast, the Dream Bigger podcast

1:35.8

and I was just really into wellness and you know that's that's a little bit of I guess like

1:42.0

the easiest way to talk about my background. We can get into why we started the brand later,

1:47.4

but Nish. Honestly, for me, I was just working in the technology industry. I used to be a software

1:53.6

developer, but I really enjoyed working on companies. So I started a little company before that

...

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