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Life with Marianna

How Frankies Bikinis Became A Summer Staple with Founder Francesca Aiello

Life with Marianna

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.92.6K Ratings

🗓️ 25 May 2021

⏱️ 37 minutes

🧾️ Download transcript

Summary

Francesca Aiello never knew she’d be running a million-dollar company when she first started. Fast forward to now, 26-year-old Francesca is the Founder and Creative Director of Frankies Bikinis, a premium swimwear and lifestyle brand. Francesca opens up to me about what it was like being exposed to social media at a young age and how she leveraged it to launch her own business. She also shares her personal and professional struggles she overcame throughout the process. Make sure to listen to the full episode to hear Francesca’s tips for starting a new business, the ins-and-outs of the Frankies Bikinis design process, and the importance of confidence and listening to your gut.
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This week’s episode is sponsored by:
DAILY HARVEST: promo code lifewithm to get $25 off your first box DailyHarvest.com

BETTER HELP: 10% off your first month betterhelp.com/marianna

PVOLVE: 20% off all equipment kits with code MARIANNA20 on pvolve.com

Produced by Dear Media

Transcript

Click on a timestamp to play from that location

0:00.0

The following podcast is a DR Media Production.

0:30.0

these videos are exclusive flying India

1:30.0

and we are going to show you a new summer Friday's product.

1:34.0

Last year we launched our super amino gel cleanser which is amazing.

1:38.0

It's such a great formula. It was in this beautiful glass bottle.

1:41.0

But because the bottle wasn't so convenient to take everywhere to have a new shower,

1:45.0

we wanted to update the packaging and make it even better.

1:48.0

And we used the opportunity to also improve the formula.

1:51.0

So we wanted to use this opportunity to make it even better,

1:54.0

which is exactly what we did.

1:56.0

So it's still that same super clean feeling that you love.

1:58.0

But it's in a new recyclable packaging which is easier to take on the go or travel.

2:02.0

And it's an updated deeper clean formula.

2:04.0

So it's still that super great cleanse that you love.

2:07.0

It's still pH balanced and really gentle for all skin types.

2:10.0

But it's in the easier to use tube and as a deeper clean to help your move make up.

2:15.0

So it is available now at summer Fridays at Sephora and coming soon to other retailers.

2:19.0

So now that you have the most recent summer Fridays update,

2:22.0

let's get into the episode and hear from Francesca.

2:29.0

Okay, so I learned a little bit more about your brand.

2:31.0

And I feel like you kind of started by accident while in high school.

2:34.0

So tell me about this happy accident.

...

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