Why Influence Matters More Than Endorsements
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 24 January 2026
⏱️ 32 minutes
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| 0:00.0 | It's my pleasure that to introduce the credible Mr. Leonard Armado. |
| 0:03.4 | So Leonard Armado. |
| 0:04.6 | Thank you. |
| 0:05.3 | What's up, dude? Hi, boy, boy, great. Thanks, Paul. All it's dreams, the NFC, nice to be behind and as Chad, and imprint on all different areas of business, whether it's previously serving as a CMO of Skechers, whether it's building world-renowned brands, such as the Shaq brand or the Golden Boy with Oscar de La Jolla, |
| 0:21.9 | but then also especially a southern... whether it's building world-renowned brands such as the Shaq brand or the Golden Boy with Oscar De La Jolla. |
| 0:22.2 | But then also, especially as Southern California, I think it really started and then scaled across the world, |
| 0:28.2 | but also co-founded the AVP Pro Beach Volleyball Tour. |
| 0:34.5 | So as you can tell, a man of many, many, many talents. |
| 0:38.0 | But it is a true pleasure to happen here today. |
| 0:40.4 | So gentlemen, please take it on. |
| 0:41.9 | Thank you. |
| 0:42.4 | Thank you. |
| 0:42.7 | Thank you. |
| 0:43.7 | Lenny also is a world famous sports agent, how he got into that side of it. |
| 0:48.0 | So recruited Ronnie Lott was his first. |
| 0:50.9 | It was a great story. |
| 0:52.4 | But Shaq and so many other uh he was what i call a fair |
| 0:56.7 | collaborator with lee steinberg so he was just in a different space than lee and uh whenever |
| 1:03.2 | lee and i would lose a client to someone like lenny or joel uh the tolner, the good guys out there, we always had an abundant |
| 1:14.9 | attitude because you can't represent everyone. |
| 1:18.3 | In fact, Bruce Tolner, he did something I thought would never be done. |
| 1:22.0 | He represented the first and second pick in the NFL draft because it's hard to sell |
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