Why Imagination Is a Child’s Greatest Asset

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.9 • 1.9K Ratings

🗓️ 23 September 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Mel Sauder, the CEO of MVP Kids, whose mission is to inspire character and imagination in children through books, curriculum, and animation. With 16 diverse characters at the heart of his work, Mel has built a framework that helps kids develop emotional intelligence, social skills, resilience, and a love of reading. We talk about why imagination is a vital skill for the next generation, how stories help kids see themselves and others more clearly, and the balance between purpose and profit in building a company designed to impact millions of families worldwide.

Transcript

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0:00.0	Welcome to Entrepreneurs the Playbook. I'm David Belzer, and I love kids of the MVP of my life.
0:06.5	I have four of them. I was one of six of them. And for me, it's the most important part of my legacy
0:12.2	is the children of being behind and children high impact. But when I met Nelsaider, I said,
0:17.7	here's a man who's akin to my belief, passion, purpose, and even
0:21.6	align with making it profitable so we can give back even more by making a lot of money
0:27.0	to help a lot of people and have a lot of fun. The CEO of MVP kids, Mel Sauter, welcome to the
0:33.5	playbook. Thank you, Dave. It's great to be there. And thank you for bringing your kids.
0:36.8	Oh, thanks. You have four of them. It's amazing because your company, MVP kids, and the content
0:45.2	is as big, extensive as in the NIH company that I've seen. They develop characters,
0:54.0	the curriculum, the lessons in the stories
0:56.8	are boundless and endless and they also are ahead of their time. Where did this journey start
1:07.1	with all these characters and all these great lessons? Sure. Well, it starts with my wife and I.
1:13.5	We have three kids and 14 grandkids and six-grade kids and with spouses, 30 kids that
1:19.2	are big.
1:19.9	That's our legacy.
1:20.9	Our kids are our greatest legacy.
1:23.1	So we just find our biggest responsibility is weave a framework of character in their lives.
1:29.9	So that's what MVP kids is about inspiring character and kids, helping each child to be a real MVP.
1:37.5	It goes beyond the kids.
1:39.5	It goes to the educators, it goes to our government, and it goes to our parents.
1:44.1	And I have a saying there's no such thing as a government, and it goes to our parents.
1:45.0	And I have a saying,
	...

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