Hey everyone, Alex here. Before we start today's episode, I have one ask of my listeners.

I have been studying the growth playbooks of the biggest podcasts in the world

to better understand how I can keep Founders Journal growing. in the recommendations by Apple Podcasts and Spotify on their home pages.

The number one way to grow your show is through show reviews.

Reviews take less than 60 seconds and they make a huge difference for podcasters like myself.

With that being said, it would mean the world to me if you could head to the Apple Podcast

app and leave a review on the show.

My goal is to go from 136 ratings, which I have right now, to

250 ratings in less than two months. And with your help, I believe we can do it. Now, time for the episode. What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew. As always, thank you for joining Founders Journal. My personal audio diary made public for the world.

My diary is meant to give you the business builder a backstage pass into building

Morning Brew.

I want to help you think better in order to build better,

whether that's building a business, building a team, or building a new product.

Now it's time to build together.

From what I've heard so far, people really loved my episode about Morning Brew's

growth strategy. So I figured I'd keep the theme going of creating episodes around

some of the most popular questions that my co-founder and myself have gotten throughout the course of building Morning Brew.

And right up there with Morning Brew's Playbook for Growth is the question around quitting my job.

How did I know it was time to take the leap

into entrepreneurship?

My goal is to walk you through my decision

to go full time on Morning Brew and ways of thinking about that decision

...