Why I Never Worry About Selling In Saturated Markets

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 28 December 2022

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

I am going back into the supplement space and currently running 2 supplements brands and several people have asked me, aren't you worried about these saturated markets? Isn't it too competitive?

Well, the reason I never worry too much about so-called "saturated markets" is because there is a difference between selling a "me-too" commodity product versus building a brand directed to a specific customer.

In this podcast I talked about how you can distinguish between a product that will be in a race-to-the-bottom when it comes to pricing, and creating products that people will pay a premium for as you build a real community around them.

If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode

Transcript

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0:00.0	So I'm going back into the supplement space.
0:06.0	I have a supplement company called Shear Strength Labs.
0:08.2	I also have another supplement company called Switch Supplements.
0:11.6	And somebody asked me recently, Ryan, aren't you concerned going into the supplement space
0:16.3	now when it is so saturated?
0:18.5	And my initial response to them was was it's not saturated at all
0:21.7	and the reason is because I think about competition and markets very differently
0:26.9	than most people and so in this video I want to share with you about how to go
0:30.9	into really competitive markets and stand out from all the competitors and
0:34.4	still have really high profit margins so So you can go into any space,
0:38.2	go into really big spaces where there's a lot of customers, a lot of sales, and a lot of
0:42.2	profit to be had and not worry about everybody else trying to compete with you. When I first
0:46.1	got into selling physical stuff, which is how I made most of my money, how I built most of my
0:50.6	wealth by building brands that are profitable that I can sell after a few years of
0:55.8	owning them. When I first got into the industry, I was a skinny guy that was a hard gainer,
1:01.7	and I wanted to add muscle. And so I built a brand that was around muscle building, and it was a
1:07.1	supplement company. But the specific target market was the 20-year-old wannabe bro, right?
1:14.2	Which is what I was and still kind of am.
1:16.7	But 10 years later, I'm a different kind of person.
1:20.2	I'm now a father of two.
1:22.2	I want to be a fit dad.
1:23.5	I want to age really well.
	...

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