Why I'm Rethinking Goals Altogether
The Graham Cochrane Show
Graham Cochrane
5.0 • 520 Ratings
🗓️ 30 December 2025
⏱️ 37 minutes
🧾️ Download transcript
Summary
As we head into a new year, I’m not trying to set bigger goals or push harder. Honestly, I’m doing the opposite.
I’ve realized that striving has a way of sneaking in — even when things are going well — and it slowly steals joy, peace, and clarity.
So lately, every goal and every decision in my life and business has to pass through the same three filters: Is this simple? Is this effortless? And… is it actually fun?
Today, I want to walk you through that filter and how it’s changing the way I build, decide, and trust God with what’s next.
Chapters
00:00 Embracing Simplicity for the New Year
05:15 The Filters of Decision Making
11:51 The Power of Effortlessness
22:14 Finding Joy in Fun
30:08 Clarity and Peace in Decision Making
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Transcript
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| 0:00.0 | Welcome to the Graham Cochran Show, where each week I help you create more money, margin, |
| 0:06.3 | and meaning in your life. |
| 0:08.9 | I'm your host, of course, Graham Cochran. |
| 0:11.5 | Let's get into it. |
| 0:18.6 | As we head into the new year, I'm not trying to set bigger goals or push harder. Honestly, |
| 0:25.6 | I'm doing the opposite. I've realized that striving has a way of sneaking in to almost everything |
| 0:32.4 | I'm doing, even when things are going well. And it slowly steals joy, peace, and clarity. So lately, |
| 0:40.7 | every goal and every decision in my life and business has to pass through the same three filters. |
| 0:48.3 | Is this simple? Is this effortless? And is it actually fun? And so in this episode, I want to walk you through |
| 0:57.1 | that filter and how it's changing the way I build, decide, and trust God with what's next. |
| 1:03.8 | Well, happy New Year, everyone. When this episode is dropping, it is almost New Year's Eve. |
| 1:09.2 | And I hope you're having an incredible holiday season. |
| 1:11.7 | And wherever you are, whenever you're listening or watching this, I hope it is a fresh day |
| 1:16.3 | in your heart, and it's a new opportunity for you to think differently than you thought |
| 1:20.4 | yesterday. Dream differently than you dreamt yesterday. Decision make differently than you |
| 1:26.9 | decision made in the past. So I just want to walk you through |
| 1:32.0 | these filters real quick, but I want to give you a little bit of context. 2025 for me, |
| 1:37.2 | best year of business ever, record revenues and profits, incredible new things, building new offers, building new events, |
| 1:49.6 | coaching new clients, wrote a new book that's coming out in a couple of weeks here, |
| 1:57.7 | spoke on new stages, met new people. I mean, it was an amazing year for business. And then in |
| 2:03.2 | family, incredible trips and opportunities and moments and memories made, celebrated 20 years |
| 2:12.0 | of marriage with my wife, Shay. We're about to go to Hawaii and celebrate as we didn't have time in October. That's how |
... |
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