Episode 275: Today is a big day for Nat and her team at Rella! They are officially announcing a relaunch of their social media management tool as Rella 2.0. As first-time founders, Nat and her business partners have learned so much along the way since the app’s initial launch, and so with honesty and transparency, Nat gives us the details on what made her and her team decide a relaunch was necessary. Nat goes through all the business reasons why they made this decision, from the previous version targeting the wrong audience to trying to be too original of an interface, which led to a user experience that wasn’t working for either the Rella team or its customers. But with these learnings comes the opportunity to start again—a fresh page, a blank slate—and Rella 2.0 is going to be better than ever! With a more user-friendly interface, better affordability, and more effective tools, Nat is sure that their new targeted customers will see its value right away. It’s another fascinating episode on the business side of social media and start-ups, one that Nat is in a unique position to speak about! Check out Rella 2.0 at getrella.com Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. This show wouldn't be possible without our incredible sponsors. Check out these deals just for you: EarnIn - Download EarnIn today in the Google play or Apple app store. When you download the EarnIn app type in Real Reel under PODCAST when you sign up – it’ll really help the show. OUAI - Get on your OUAI to save for the holiday. Go to theouai.com for 15% off sitewide and enter promo code REALREEL. Learn more about your ad choices. Visit megaphone.fm/adchoices