I think a lot of entrepreneurs struggle with judgment, so patience and lack of judgment and being fiercely consumer centric.

This is the Gary V. Audio Experience.

Hi everybody, I'm the site thanks for having me at age and I'm here with Gary Vaynerchuk.

And he is chairman of Vaynerchuk.

I'm the CEO of VaynerMedia.

Thank you for being with us.

Thanks for having me.

So basically I was looking at your Twitter account today and noticed that you were mentioning an update on wine checks.com.

Yes.

Curious about what that is and what's going on.

That's a really good, at age does it right. Very observant.

I believe that text is a very important emerging marketing platform for all of us.

I think for the last decade, plus we as humans have not let brands and companies into our text.

You know, we let them into email, they ruined it and we've been very cautious.

Over the last year I've noticed that more people are open to giving their phone number to be marketed to, to be sold to.

And so about two, two, three months ago for my dad's business I started something called wine text.

So dad, you got to do this, I helped the market tech that the team built it.

And it's a deal of day on text and it's going super well.

And it's really led me to believe that 2020, 2021 is going to be a year where brands are not only going to sell on text.

But if you're a Fortune 500 brand, the kind of content that you put out on Facebook or Twitter or YouTube,

the ability to now deliver that in text form and having customers be okay with that and actually want it,

as long as you do a good job and giving them good value, is going to become a big topic in these halls in 24 months.

...