I think that there's just so much power in acceptance.

So many people will make themselves miserable because they think that they shouldn't be

who they are and they shouldn't feel how they feel.

Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning.

I'm trying to build a billion dollar thing with acquisition.com.

I always wish Bessos, Musk and Buffett had documented their journey, so I'm doing it for the rest of us.

Please share and enjoy.

If you can expose someone to a stimuli and get a consistent outcome, a lot of marketers

and salespeople like to talk about the internal thoughts that someone's

has. First they need awareness and then they need blah blah and then they need and so they're basically just make up, they reverse engineer

fictitious steps of someone's mental thought process when they have no evidence to support what someone's thinking at all.

I don't find it useful because it's not useful. Like what are the things that are useful?

It is the things that are observable that we can drive action towards that we create an outcome.

And then we have a feedback loop.

And so if we have those things, then we can move the variables and get closer to where we're trying

to go.

And the feelings, although I recognize that they exist, they're not helpful in trying to edit what our activities are.

I would say there are days that I feel like less energized or things like that for sure not about like the big

picture of like I don't believe that this cause is not worthy but I do think a lot of

people have that too where they're like what I'm doing is meaningless right and

then I get into I think everything's meaningless and then we can just create whatever meaning, you know, we choose to because if we don't believe in a capital M meaning, which a lot of people disagree with it, that's fine.

But if you don't believe in a capital in meaning, I think that's very free because then you can create little end meaning for whatever you want and so if you believe you can then choose to architect your own life in whatever ways that you deem meaningful and make the activities you do aligned with that meaning.

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