Becoming One of Zero (w/ Tom Bilyeu) Pt. 2 - Sept. '23 | Ep 643

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 9 December 2023

⏱️ 92 minutes

🔗️ Recording | iTunes | RSS

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Summary

“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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➤ Check out full episode on YouTube!

Timestamps:

(0:35) - Understanding frame of reference

(3:12) - Importance of defining things

(6:41) - Impact of beliefs and values on behavior

(9:55) - The power of feedback and learning

(18:06) - Importance of setting goals

(25:41) - Breaking down the sales process

(29:12) - Intricacies of cause and effect

(39:12) - Importance of leverage in business

(42:33) - Identifying business opportunities and competitive dynamics

(51:30) - Understanding the nature of business

(01:00:45) - Journey of entrepreneurship: stages and challenges

(01:07:57) - The impact of a strong brand on business success

(01:24:50) - The role of business in solving problems

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Transcript

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0:00.0	That in essence is what entrepreneurship feels like, is uncertainty of whether or not all of the time that you've put in is actually going to work out.
0:07.8	And you have to get really comfortable with that.
0:10.5	Is that you won't know.
0:11.8	Because if you were to be guaranteed the outcome
0:14.0	that you're going to get what you want you wouldn't want to do it to begin with
0:17.0	because everyone would already be doing it because it's already guaranteed which means the
0:19.8	opportunity is going.
0:28.0	Welcome to the game where we talk about how to get more customers, how to make more per customer, and how to keep them longer, and the many failures and lessons we have learned along the way.
0:31.0	I hope you enjoy and subscribe.
0:34.8	This is so interesting.
0:35.9	So the way that I have always approached this
0:39.6	is I am trying to get people to change their frame of reference.
0:45.0	Frame of reference, speaking of things that need to be defined,
0:48.0	frame of reference to me are your beliefs and values.
0:51.0	Okay.
0:52.0	And they... I didn't even think that's what you meant I thought I totally thought you meant
0:54.6	something different so this why would yes exactly this is why you define things okay
0:58.1	so and I will say all of this in what I just heard you say is that where I'm coming at
1:04.6	things is from beliefs and values where you're coming at things is from
1:07.0	behaviors and traits. It's very interesting. Very interesting like I am going
1:11.6	to think about this so much moving forward.
1:14.0	As to one, is it is beliefs and values just particular to me and that is I try to help people make change in their life I'm wasting all my
	...

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