Why I Created TeamGaryVee | Talking Content Strategy with The McClure Family
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 9 January 2019
⏱️ 8 minutes
🧾️ Download transcript
Summary
This super strategic conversation that I had with popular YouTubers, the McClure family started off talking about producing content at volume & scale, quickly moving into creative control between my team & I, and go on to explain the value I place in the TeamGaryVee account, as well as the rest of my team's personal brands because by putting them on, it also helps me. Lots of valuable content in here for any content creator out there <3
Check out their videos here: https://www.youtube.com/channel/UCNm8WjumwijTwIVmCOLi0KQ
Transcript
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| 0:00.0 | On this episode, Gary sits with the McClure twins family and they talk about why adversity is the key to success. |
| 0:06.1 | This is the Gary V. Audio Experience. |
| 0:23.1 | So, how can I make worship for myself when I haven't found anybody that can create the content for the family? |
| 0:29.2 | Because you're using ego, perfection and judgment to limit your scale. |
| 0:37.5 | No, I'm the reverse. The reason I'm a monster is I don't tell them to do anything because I take volume over my subjective quality. |
| 0:45.8 | There's a very specific reason it's very interesting. I'm a very... |
| 0:49.0 | But there's someone on the day after. |
| 0:51.6 | That's exactly what's probably going to happen. |
| 0:53.7 | And it's to your point, it's a very smart observation. A very specific reason why I popped in a... |
| 0:59.9 | An M continuing and will continue to pop in a different way is I value the volume over the perfection |
| 1:07.8 | because I know that there's... |
| 1:09.2 | Because even if you hire me and we come in and do a 7.9 of your 10... |
| 1:16.4 | It's a net game. |
| 1:18.4 | Because I know how to scale. |
| 1:19.6 | Because if you... |
| 1:20.4 | And I'd like you to, when you come and visit my dad, liquor store 10 minutes from your house, |
| 1:25.0 | that big building I built, why not? I made this 40,000 square foot double deck wine store. |
| 1:29.6 | It was because I know how to scale. |
| 1:31.1 | This insanity from 0 to 150 million in seven years is scale ability. |
| 1:37.2 | It's... |
| 1:37.6 | And creator struggle with it. |
| 1:39.5 | And especially when it's your own subject. |
... |
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