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The Boostly Podcast

Why having a free website is a bad idea

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 17 October 2021

⏱️ 4 minutes

🧾️ Download transcript

Summary

Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

So, you have a website. You have a free website from your PMS provider. Whoever that may be.

0:08.4

And you are thinking, well, why is it not actually working? Why is it not generating any bookings?

0:14.2

I'm getting people coming onto the site because it's telling me, but no one's booking.

0:18.0

And here's why. Those free PMS websites are all well and good because it gives you a free website.

0:26.0

You don't have to pay any money and you can have a website.

0:30.0

The bad thing about that is that you get what you pay for in this world.

0:34.8

And the PMS is started to provide a free website or a free website, as I may say,

0:39.8

because it was a real good selling pitch. When there's over a thousand other competitors to say,

0:43.8

if you get a free direct booking website, it sounds and looks good because as a host,

0:48.8

when you've created this business and you've spent a lot of money getting them ready,

0:54.8

whether this is something that you own or if you're doing a management model,

0:58.4

you still got to, you know, deck it out, especially if you're getting a property unfurnished,

1:02.6

if you're doing one that's furnished, you know, you still got to spend a lot of money to get going.

1:06.8

And so when it comes to the actual market inside and you invest, you know,

1:09.8

a hundred or 150 dollars a month into a PMS and then you go,

1:12.6

well, you get a free website. That's fantastic. But the problem is that it's very template.

1:18.8

It's got nothing to do with Google and also as well, you cannot do anything on it.

1:24.8

So if you want to make amendments, you can't because you are restricted because it's free.

1:28.8

So my first piece of proper advice that I will give you is that invest a little bit of extra money

1:34.4

and get a WordPress website, get a website that is something that you have got full control over.

1:42.4

Now, there are lots of different providers. There's a Wix website that may be a bit cheaper,

1:48.2

there may be a Squarespace website, but WordPress is the best of a 62% of the world's whole websites

...

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