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TED Business

Why great leaders take humor seriously | Jennifer Aaker and Naomi Bagdonas

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

41.2K Ratings

🗓️ 21 March 2022

⏱️ 14 minutes

🧾️ Download transcript

Summary

There's a mistaken belief in today's working world that leaders need to be serious all the time to be taken seriously. The research tells a different story. Based on the course they teach at Stanford's Graduate School of Business, behavioral scientist Jennifer Aaker and corporate strategist Naomi Bagdonas delve into the surprising power of humor: why it's a secret weapon to build bonds, power, creativity and resilience -- and how we can all have more of it.

Transcript

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0:00.0

Ted Audio Collective

0:06.8

In high school, I was really stressed between academics, sports, and the many things on my

0:13.3

plate as a teen, I felt the pressure.

0:16.6

But you know what kept me in my classmate's sane laughter.

0:21.6

The best evidence of this is my high school yearbook, which was pretty much a roast.

0:26.9

Here's this section where my classmates would come up with funny statements that captured

0:30.7

our present and future selves.

0:33.4

What did they write for me?

0:36.2

Dream.

0:37.2

Best Dressed.

0:39.0

Reality.

0:40.0

Most stressed.

0:41.6

Can you see her in a Baja?

0:43.9

Best kept secret?

0:44.9

She's a shoplifter.

0:46.5

Perfect mate, Michael Jordan.

0:49.4

Herd saying, I'm laughing and crying at the same time.

0:52.7

Theme song, don't funk with the moh.

0:55.6

We'll probably end up advertising air Jordans.

0:59.9

Pretty hilarious, and what sticks out to me and recalling this is, heard saying, I'm

1:05.0

laughing and crying at the same time.

1:08.0

I said that often.

...

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