In the transportation industry, there's a dream some people have, robotaxies, self-driving cars that people can just call up, and it'll take them wherever they need to go.

Yeah, it's been a big aspiration, and it has huge implications for the traditional auto industry.

Our colleague Chris Ottz covers the auto industry.

And he says that maybe someday, if this technology gets good enough, people won't even need

to own cars anymore.

If you think about it, your personal vehicle is idle the vast, vast majority of the time.

If you have reliable self-driving cars, that changes the entire paradigm in terms of what the auto industry is.

You could have cars that are owned centrally by a fleet

instead of people owning personal vehicles.

So to move into a world where you have on-demand transportation

that could totally upend transportation as we know it.

One of the companies that's been trying to do that is called Cruise.

It's owned by General Motors.

Cruise is an autonomous vehicle startup that General Motors bought and has invested heavily

in over the last decade billions of dollars.

General Motors, you know, only a few years ago, predicted that Cruz would generate $50 billion a year in revenue by the end of the decade.

And GM had hoped that Cruz was a big part of its future.

But last week, GM said that after investing $10 billion over the last decade, it's killing

its Robotaxie program.

Cruise, the autonomous vehicle company, they're pulling their cars from the streets, General Motors, which owns Cruz, says it's moving away from the robo-taxy business.

The whole question for GM is, what is the future? Where is the growth?

Cruise was a big part of the moonshot future growth story for General Motors.

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