Hi, Shilin. My name is Amanda Pickering. I'm from London, England and I'm a student of your marketing impact academy.

My question today is that I have a Facebook page on Instagram page which I started about a month ago which is doing really well and I'm giving away a lot of free information around nutrition, health, wellness and fitness tips.

I just wonder how much free information is too much. I sometimes wonder if I'm giving away too much and whether I should maybe be charging for things.

I've already had a free meme and that's ready to go and I have an end goal but I just wonder if I'm giving away too much information for free, whether I should just give it away freely believing that I will create life as that way. Thanks.

Right? Like, it's a question I ask myself sometimes after recording Build Your Tribe episodes. But I hear what you're saying Amanda because I feel that same way. Like sometimes I think to myself.

It's crazy that I spend hours and hours and hours giving away free content in particular on a podcast in videos on updates and social media and sometimes question yourself like.

This is some of my best stuff should I be giving this away. How much content should you give away for free? I think almost anyone with an online business struggles with this decision. How much is too much.

My feeling on the subject is this and I just always have to remind myself to have a mentality of abundance. You see the reason why we put these things out there blogs and podcasts and articles and presentations and freemiums if you will is because we're trying to attract the attention of our ideal life for the kind of individual who's a lot like us who we want to build trust with them.

And if you think about it, you've got to give and give and give and give in order for someone to trust you with that in mind. Here are some benefits that you've got to remember every time you question like should I be giving this away for free.

Number one free content is how you specifically attract your very specific target audience. In other words, for example, in this podcast, I'm specifically giving away content for free.

That helps people who are really in the process of understanding that building an online business is all about building your email list.

So I'm specifically attracting people to me who maybe get that and they haven't built their list big enough or they're new to the online business world or I shouldn't just say online business world.

They're new to the idea that building any business is stronger and more powerful with an email list. That's why I'm trying to attract because that's who I can serve.

I can teach anyone and everyone how to build a bigger email list. I'm not trying to attract people to me specifically who are trying to figure out their particular brand or what colors they should be using on their website or anything else for that matter.

Build your tribe is specifically geared to attract lifers who are looking to figure out how to build their business and doing so online specifically email list.

So by creating this type of content, I'm obviously attracting people who are looking for that and that's great because ultimately they're going to hear people like yourself, Amanda, who are members of the marketing impact academy.

And they're going to hear about your success and they're going to hear how generous I am with everything I know and over time that trust will build a rapport.

The type of rapport that once we open up the marketing impact academy or Amanda once you make your services available to people, they're going to say, I love Amanda.

She's got the best content. I go to her Facebook every single day to get exactly what I need and she's given me so much for free.

I can't imagine how much value there must be in this product or service that she's making available for sale.

You can't share what I've given to you in the marketing impact academy. There's all of those lessons, all the videos, all of the PDFs, all of the lesson plans.

You can't share those things with other people because they are part of your membership, our private membership portal that you are a member of because you are an academy member.

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