Obviously, this is a dead end.

The jobs that I did get never really gave me access to a different market.

They didn't help me grow to the next job, to the next client base.

It was just, as I always say, more of the same.

Welcome everyone to Midweek Modern Craftsman.

Today, I want to talk about something that I've been thinking a lot about lately.

And that's just how much information that I personally am willing to give away early on in the process these days.

So when I first started, I felt like I really had to prove myself by giving away everything

essentially for free ideas, details, solutions, my opinions, design advice.

And this was basically just to try and win the job from these clients.

But over time, I realized that I wasn't actually establishing trust I was just

providing free services like many other aspects of my business early on so

today I want to talk about where that line lies how to draw it and how to stop

giving away things that you should actually be getting paid for,

especially early on in the process. I think that we've all done this. Early client calls,

those early client interviews when you started your business, you're starting to wrap your

head around mentally what this job looks like.

We put the cart before the horse and we start to give suggestions,

whether it's layouts, design, process, product suggestions.

We start solving problems for clients.

We start figuring out layout issues.

We start providing all of this information and these resources and our

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