Gary, you've been saying that in the next five to ten years, followers won't matter as much. Yes. Why is that? Because they don't matter as much right now. And what do you think is happening? Why do you know, just to kick off the show right away, like, I don't predict. Yeah. I talk about things that are actually happening that I'm aware that I might just be a little faster to the observation because of what I do when I wake up in the morning.

In the same way that I know some people are skinnier

or stronger or better at golf,

when I wake up in the morning, as I did this morning,

at 4.30 a.m., which is unusual.

I actually believe in 7 hours of sleep,

but I was in Oklahoma City for game one.

Even on the way to the airport,

you know, at 4.45 in the morning, I'm looking at what's happening in culture. Like, how's this

Trump-Elon beef going? What's going with the boo-boos in that fucking toy? Like, what are the It

girls doing? What are the fucking golfer bros from Yale doing? Like what's the lacrosse at Duke doing?

What's the Jamaican bros that like scape?

I am a cultural anthropologist.

And then where does that culture play out?

Well, it plays out in social.

Yes.

Right? So then the next thing I'm looking at is like,

what are the platforms doing? What's the

Algo doing? You know, is there a new feature? What's happening with live? Why is this happening? Why is this

happening? Why is this person popping off? Why is this person declining? So that all leads to when I

started saying like followers don't matter as much. That started happening three years ago. That to when I started saying, like, followers don't matter as much,

that started happening three years ago.

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