back in the earliest earliest days, probably episode 20, episode 30, very early wine libraries.

I think I saw it on, I think I was doing web analytics on Crazy Egg.

And there was some type of like cross-promotion blog article or interview or something you had done

promoting Wine Library TV.

And I learned a bunch about wine from you, but I learned a lot about marketing from you and you have done so much over the years that one of the places I want to start

is like, you've written all these books, you've created all this content. Like what is, if you look

back on it, what is the most impactful piece of content you've ever made? Like what is that thing

where you're like, you know what?

I got the most leverage and mileage out of that more than anything else.

It was probably, you know, it's a crazy story.

There was a Web 2.0 conference here at the Jabbit Center, which I'm very close to right this second.

And it was early. I might have done three or four talks

at that point in my career,

but I'd already been in the game

and enough to be one of the headliners

and because it was pretty quick for me.

Like I did a talk in Miami at Future of Web Apps, FOA,

and that hit and then like one more talk hit and then like you know this since you found me that early

There wasn't that many of us in web 2.0 back then and so there were no creators hardly at all none and like the personalities were mainly bloggers that crossed over to video right?

Or social like Robert Robert Scobel and Guy Cousacki and Kevin Rose and Dignation and Tim Ferriss.

Like, there just wasn't that many human beings.

No, we're talking pre-four-hour work week.

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