Why everyone wants a ‘blue tick’ on social media

Business Daily

BBC

Business

4.4 • 816 Ratings

🗓️ 22 September 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

For online influencers getting verification - a blue tick next to their social media account name - is the ultimate prize. It brings credibility and elevates their status online.

Presenter David Harper investigates how accounts can become 'verified', what it means, and if you make your money through online platform, how much is it actually worth?

David speaks to Matt Navarra, a social media consultant and industry analyst. Matt has worked for Meta and Google amongst others and says he asked how to get a blue tick dozens of times each week. He explains why verification is useful to brands and users.

Entrepreneur Jacques Bastien lives in New York, he works with different brands and companies, and explains why verification is so important for his clients, making them seem more trustworthy. He says the blue tick has a financial benefit which is hard to quantify, but is there.

And the BBC’s China media analyst Kerry Allen explains the different approach by Sina Weibo, where accounts are checked and ‘verified’ to a certain degree when an account is created. She explains the different ‘V’ system that accounts have depending on who owns the account.

Presented and produced by David Harper.

(Image: Social media influencer. Credit: Getty)

Transcript

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0:00.0	This is the sound of crowd science.
0:02.5	We shoot a laser beam at this item.
0:05.2	Is that a big canister of oxygen in the background?
0:07.8	Oh, there's a wasp in there.
0:09.3	Yep.
0:09.7	That's possibly the most disgusting thing I've heard this week.
0:13.6	But it's one of the nicest fun facts you're going to hear today.
0:16.4	So here I'm actually holding a donut.
0:18.3	What are you going to do with that?
0:19.3	Find out more at the end of this podcast. Hello, I'm actually holding a donut. What are you going to do with that? Find out more at the end of this podcast.
0:21.9	Hello, I'm David Harper.
0:23.1	This is Business Daily from the BBC World Service.
0:25.5	Then one day I overslept, woke up late like what the heck.
0:29.6	Check my socials, wait a sec.
0:32.0	Next to my name was a big blue.
0:34.0	Check?
0:36.7	Twitter verification. How did I get mine? What does it matter?
0:42.6	If you get verified, it's like you finally made it. I just go, I just go, blue check, blue check.
0:48.3	There's something about a blue check that just makes you like, oh, this person.
0:51.0	It is scary, like, how much, like, a blue check does.
0:56.3	That's just a little selection of clips we found, proving that if you want people to take notice of you on social media, you need to be verified.
1:03.5	You need the much coveted blue tick or blue check that highlights your account on platforms like Facebook, Twitter, Instagram, TikTok and YouTube.
	...

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