Why Everyone HATES YouTube Shorts… And You Should Too!
Game Theory
Game Theory
4.8 • 3K Ratings
🗓️ 16 January 2024
⏱️ 17 minutes
🧾️ Download transcript
Summary
Join Game Theory Host MatPat as he breaks down YouTube Shorts and how they DANGEROUS they are for the platform!
*Credits:* Writers: Matthew Patrick, Stephanie Patrick and Tom Robinson Editors: Dan "Cybert" Seibert, Koen Verhagen, Warak and Shannon (Bomb0i) Sound Designer: Yosi Berman
Transcript
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| 0:00.0 | YouTube Shorts are going to kill YouTube, and your favorite creators are likely going down with it. Thank you. Hello internet. Welcome to Game Theory where it's the end of the year and that means one thing and one thing only our annual review of the |
| 0:34.4 | digital video landscape a state of the union if you will get what I did there I |
| 0:40.0 | made the you of union into the U of YouTube? |
| 0:43.6 | No, no, no, no, no, no, no, no, hey, |
| 0:45.3 | please don't click off. |
| 0:46.2 | I'm so sorry, I get it. |
| 0:47.6 | The pun was really bad, but trust me. |
| 0:49.7 | The stuff that we're gonna be talking about today |
| 0:51.0 | is too important to let a dumb joke like that just scare you off. |
| 0:54.0 | You see, it's been a weird year on YouTube, my friends. |
| 0:56.8 | To casual viewers, it probably seemed like business as usual, but under the hood, this year has been the single biggest year of upheaval the platforms ever seen. |
| 1:04.0 | And it all has its roots in one word, Shorts. Shorts officially launched on YouTube at the end of 2020. |
| 1:10.0 | And after a lukewarm intro on the platform, YouTube decided to just outright pay people to make them. |
| 1:15.3 | No one really took them seriously still. |
| 1:17.0 | Which is why this year, in 2023, YouTube started pushing them hard. |
| 1:21.4 | Now when you open your home page on desktop, you see shorts. |
| 1:24.0 | When you open your phone to pick a video, oh you just randomly showed up in the shorts feed. |
| 1:28.0 | Sometimes when you're watching YouTube on the TV and it's like here, would you like to watch a short on a TV with a totally different aspect ratio? |
| 1:33.8 | Sure, why not? |
| 1:35.0 | To creators, this surge has had some devastating ripple effects. |
| 1:38.4 | When you go to the home page and suddenly 50% of the screen is dominated by short form video, |
| 1:42.4 | it means your long form content gets shared less. |
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