Why Every Marketer Should Listen to Earnings Calls. #1769

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 June 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1769, we talk about earnings calls and the value of listening to them from a marketing perspective. Earnings calls are updates shared by publicly traded companies every quarter. So much of the strategies that internet marketers use are intertwined with companies like Google, Facebook, and Amazon. Listening to what the CEOs of these companies are thinking about during their earnings calls can set you apart from the rest! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Every Marketer Should Listen to Earnings Calls. [00:30] What are earnings calls? [01:05] Following the paid advertising strategies of big social platforms. [02:33] Getting ahead of trends by tapping into CEOs’ thinking. [03:19] Understanding what sets the companies you admire apart. [04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.1	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about why every marketer should listen to earnings calls.
0:55.7	So first, let us talk about what earnings calls actually are.
0:58.8	Let's say you invested in Airbnb as a stock or a coinbase.
1:02.4	Every quarter, these companies which are publicly traded, so they have their stocks that
1:06.5	you can buy in the open market, they do an earnings calls with the earnings call with
1:10.0	the leaders.
1:11.0	And on these earnings calls, you can basically learn a lot about what's going on with the
1:14.2	company, what's happening with the product roadmap, just big changes that are happening
1:17.6	as well.
1:18.6	And you can also kind of just look at, you would also compare it with kind of their quarterly
	...

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