Why Eric is Doing a Book | Ep. #1584

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 December 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age. [00:42] Reasons that Eric still likes physical books in 2020! [01:38] The world of gaming and gamers and how Eric plans to take advantage of this. [02:51] Bringing excitement and energy into every day and your business. [03:02] How this book plays into a larger marketing strategy. [03:17] The main goals to keep in mind when writing a book. [04:28] Supplementary ways that publishing a book can aid your business. [04:55] Arbitrage in the book industry — connecting with gaming influencers. [06:07] That is it for today! [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Leveling Up Naval Ravikant Tim Ferriss Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we are going to talk about why I am doing a book in today's day and age because I was on a podcast with Anthony Popliano a couple
1:05.2	weeks ago he's like, why are you doing a book in 2020? It's so antiquated, right?
1:08.2	That is a good question. Why are you doing a book? Yeah, so here's my take on it.
1:14.0	I think for me personally, this is personal preference.
1:17.0	I had a Kindle before, I had an iPad and all that.
1:20.0	If you look at, and by the way, I have a bunch of Amazon packages that just arrived today, they're all physical books.
1:25.0	Because for me, I like the physical touch and being able to completely focus on the book.
	...

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