Why Entrepreneurs Should NOT Focus on Building A Personal Brand | Guy Kawasaki

Marriage Kids and Money: Personal Finance for Families

Andy Hill

Business, Kids & Family, Parenting, Investing

4.9 • 606 Ratings

🗓️ 15 January 2018

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it comes to building your business, a lot of gurus out there are promoting the importance of building your personal brand. Guy Kawasaki isn’t buying it. This Silicon Valley investor, author and brand evangelist for companies like Apple, Mercedes-Benz and Canva would much rather have you spend your precious time providing the best service … Continue reading "65 | Why Entrepreneurs Should NOT Focus on Building A Personal Brand feat. Guy Kawasaki" The post 65 | Why Entrepreneurs Should NOT Focus on Building A Personal Brand feat. Guy Kawasaki appeared first on Marriage, Kids and Money. RESOURCES **Sponsor + Partners + Deals: https://www.marriagekidsandmoney.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Why are businesses like HelloVet choosing Apple products and services?
0:04.8	So we started the business two years ago.
0:07.2	We had a few people who were used to PCs and this was their first foray into Macs.
0:12.5	But it's been super smooth getting everyone onto those devices and everyone seems really, really happy.
0:18.0	Find out how Mac can help you run and grow your business at Apple.com forward slash hello vet.
0:26.1	This is the Marriage Kids and Money podcast with Andy Hill session number 65.
0:36.1	This show is dedicated to helping you, strengthen your family tree, and live financially free.
0:42.8	Thank you for being here today, everybody.
0:45.5	Today we have a very special guest.
0:49.2	Guy Kawasaki joins us to discuss the importance of building your personal brand.
0:56.1	If you don't know who Guy Kawasaki is, I'll give you a quick background on this business icon.
1:02.5	Mr. Kawasaki is a Silicon Valley investor, an author of 13 empowering business books,
1:09.7	and he's been a brand evangelist to companies like Apple,
1:14.8	Mercedes-Benz, and now Canva. Guy was at the heart of the Apple Macintosh boom in the 80s,
1:22.0	so he knows a thing or two about building brands. When I touched base with Guy originally, I had an idea of where the
1:30.4	conversation was going to go, but man, did it jump in a completely different direction.
1:35.9	I wanted to discuss how small businesses or side hustlers like myself could build their
1:41.7	personal brand, and this global business icon had a completely
1:46.8	different idea. I'll just leave it at that. After our time with Guy Kawasaki, we're highlighting
1:52.2	another Money Master of the week. But first up, let's learn about business development from one of the
1:56.9	smartest business professionals out there, Guy Kawasaki. How's it going, Guy? Good, good, very good.
2:04.5	Great. Thanks so much for being here today. I really wanted to jump into a little bit of details
	...

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