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Yo Quiero Dinero

Why Eliana Left Her Career at Google to Become a Self-Made Jefa | Eliana Murillo, Founder of Eliment & Co.

Yo Quiero Dinero

Jannese Torres

Saving, Entrepreneurship, Business, Investing, Wealth, Personal Finance For Latinas, Personal Finance, Budgeting, Finances, Generational Wealth, Equal Pay, Financial Literacy

4.9607 Ratings

🗓️ 28 March 2021

⏱️ 98 minutes

🧾️ Download transcript

Summary

Episode 80 is all about entrepreneurial and authentic business mindsets. Eliana talks to us about why she decided to create her own path and how she stays grounded—in her business practice, her business goals, and who she is as a person outside of her practice.


Eliana Murillo is the founder and CEO of Eliment and Company, which includes an innovation venture lab, production studio and consulting firm.Her mission is to amplify and invest indiverse small businesses, startups and content creators. She also consults business and tech leaders on how to design culturally-relevant products and marketing campaigns.


Eliana previously spent 10 years at Google, where she founded the multicultural marketing team and co-founded HOLA, the Latino employee resource group. While in Silicon Valley, she co-founded the Latinos in Tech Giving Circle.


Outside of tech, Eliana founded Latinas Who Brunch and co-founded herfamily’s organic spirits company, Tequila Alquimia, an award-winning product that is 100% USDA-certified organic.


Eliana was included in the Forbes 30 Under 30 List in 2017. She was also included in the top 10 Latina Corporate Executives List by Latina Style Magazine in 2017 and the Top 50 Most Powerful Latinas List by ALPFA in 2019. She is a graduate of Harvard College and is originally from Oxnard, California. You can follow Eliana on Instagram and Twitter.


For full episode show notes, click here.


Loving this episode? Leave us a review if you’re listening on Apple podcasts and be sure to follow us on InstagramFacebookTwitter and YouTube!


Check out this YQD™ Sponsor:

BetterHelp—Professional support when you need it, at the fraction of the cost of in-person therapy. Get 10% off your first month with our sponsor: https://betterhelp.com/dinero


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

I knew on his and he's like, that's my meha who worked to get this job of 10 years and now you're going to walk away.

0:04.6

why and what are you going to do in his mind the way i internalized it was like okay i think my dad thinks that if i quit my job i'm going to lose my pay and benefits and then basically become

0:04.8

homeless and die like there's no in between it's like right all or nothing and it was this like

0:10.1

black and white like dichotomy this binary that didn't make sense and i was like wait a minute

0:14.6

that's not how this works It's like all or nothing. And it was this black and white dichotomy, this binary that didn't make sense.

0:19.3

And I was like, wait a minute.

0:22.9

That's not how this works.

0:24.1

And I had internalized that for a long time.

0:25.2

And not to blame him for anything, but they want to keep us safe.

0:27.1

You're listening to Yo Quiero Dino, a personal finance podcast for the modern Latina.

0:32.4

I'm your host, Janice Torres-Rodriguez, personal finance expert, speaker, writer,

0:37.8

and business coach.

0:42.7

I teach women of color how to build wealth and gain financial independence through side

0:44.3

hustles and investing.

0:48.1

On this show, we're serving up POC-friendly personal finance knowledge, always with a side of

0:49.7

SaaS. We're talking about how to make Dinero, how to keep it, and how to make it grow.

0:55.0

If you're ready to become Poderosa with your Dinero, you've come to the right place.

1:00.1

Hello, my gente. You're listening to Yo I Quero, a personal finance podcast for the modern Latina.

1:08.8

And this is your host, Janice.

1:16.1

So I've kind of been doing a lot of stuff behind the scenes, y'all.

1:18.9

And I'm getting ready to make a major announcement about my life.

1:23.3

If you've been following me for a while, you might know that I have been building my

...

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