I believe one man's point of view that if you play out the chess moves of the advancement of the internet and technology the only thing we are all left with is

This is the Gary V. Audio experience

Good morning. I'm really excited to be here for many different reasons

One we have a good amount of time for this keynote. So I'm gonna be able to create some context to I've had the great pleasure

I run a a thousand person

Marketing agency and Chase Bank has been a great client for a long time

So and I've been very close to that account and even before that had worked with a bunch of people in the credit union industry on their marketing strategies

So I always enjoy when I have much more context of the day to day

so that's a lot of fun and

Three just I had an incredible breakfast with a small group of people that are in the audience and just the the quality

Questions and the vibe in general excite me so thank you for having me this morning. Thanks for being up

I got in late last night

From New York and noticed a bunch of you were still running around a little bit later and so the fact that you're here this morning is impressive

Many different places where I want to go one

I'm gonna give you a little context of how I got here because I'm gonna assume a lot of you don't know who I am

But number two, I think a great way to start this talk is very simply this

You're about to find out that I grew up in the liquor business and launched one of the first e-commerce wine businesses

So I grew up in an unbelievably regulated business my entire career

I've had the great privilege of working in the financial sector for some of the biggest clients in the world over the last half decade

And the thing that keeps ringing in my mind as I was getting up this morning is I think it I think in 2019 as we head into

The next decade I think this needs to be the conference this needs to be the moment

This needs to be the time that this collective room

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