Being an actor, I find it easy to switch.

One minute, I am an impulsive detective.

Then...

A ferocious tiger.

Here comes advertising address.

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The promise that I issue to you is that by 1 o'clock today you will know more than you do now.

LBC 97.3 Mystery Hour with James O'Brien.

Three minutes after 12, phone lines are open.

The number you need is 08456060973.

The way it works is this.

You almost certainly have something nestling in the back of your brain to which you have failed thus far to find an answer. The little mystery, the question, the conundrum, possibly even a dilemma, but you know that someone else will know the answer. And, well, look, if you're familiar with Mr. Joe, you don't need to hear anymore.

If I were you, I'd take advantage of this opportunity to grab an early phone line

while I explain what's going on to everybody who doesn't know.

And in fact, if you hit the numbers now, you will get through.

0845-6060-973 is the number to call. I guess it's the who's, the whys, the when's, the wares, the weathers, the withers and the where-force. That's how I usually describe it. The best way to draw a comparison would be with the newspaper columns which invite readers to submit their questions and then other readers take days or weeks or sometimes months to provide answers. This is altogether more interactive and more immediate.

...