This week on Forward.

We imitate really profoundly interior things,

like what other people want from a very young age.

And that informs a lot of the decisions that we make in life from

what major we choose in college to what kind of career we go into.

And we usually don't even understand how that process is playing out inside of us.

We're social creatures and our desires are going to come from

other people, real, fictional, historical.

They don't have to be people on social media.

Be careful who you make your enemies because you become like them.

And I think there's a really important lesson to be learned here in U.S. politics.

It causes us to miss out on a path forward.

It is my pleasure to welcome to the podcast,

the entrepreneur and residents at Catholic University,

an author of a phenomenal book wanting the power of memetic desire in everyday life.

Luke Burgess, welcome, Luke.

Hey, Andrew, thanks so much for having me.

Oh, your book was a pleasure to read in part because we have a lot in common.

So you were an entrepreneur of a venture backed company in Las Vegas,

essentially, where you ran in the same circles as Tony Shea,

his company Zappos, almost bought your company.

I spent a lot of time in Vegas with Tony as well.

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