Why do we see the online ads we see? Hard to say.
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 16 April 2024
⏱️ 8 minutes
🧾️ Download transcript
Summary
The European Union’s Digital Services Act requires big internet platforms to create searchable public libraries of their ads, allowing researchers to see who an ad is targeting and reaching and what it’s urging its audience to do. But a new assessment finds that those libraries are lacking. We dig in. Plus, China’s economy grew faster than expected, but Chinese consumers are still struggling. We’ll also hear how to find reasonably high interest rates on savings.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Why are you seeing those particular digital advertisements that is still a tough one to answer? |
| 0:07.0 | I'm David Brancaccio in New York. The biggest tech platforms are getting poor grades from a new study when it comes to revealing |
| 0:14.6 | why we're getting fed the online ads that we see. |
| 0:18.0 | This is of particular interest in this election year when we get hit with loads of advertising |
| 0:22.2 | designed to shape our vote with |
| 0:24.0 | some of this driven by new forms of artificial intelligence. Here's |
| 0:27.2 | Marketplace's Nancy Marshall Genser. The European Union's Digital Services Act requires that big internet platforms like |
| 0:34.6 | Meta and Google create searchable public libraries of their ads, so researchers can see who |
| 0:40.9 | an ad is targeting, who it's reaching, and what it's urging its audience to do. |
| 0:45.9 | But the study from Mozilla and Check First of Finnish research company found that none of the libraries |
| 0:51.8 | were fully functional with the tools needed to |
| 0:54.2 | monitor the impact of big tech on elections. The report said X was one of the |
| 0:59.0 | worst examples. The researchers couldn't conduct keyword searches in Google's ad library, |
| 1:05.0 | and Apples doesn't have information on things like an ad's reach and engagement. |
| 1:09.4 | None of the tech giants got a ready for action assessment from the report. |
| 1:13.4 | I'm Nancy Marshall Genser for marketplace. |
| 1:16.5 | China's economy had unexpected pimp in its step to start the year. |
| 1:21.0 | Using January to March data, we can now say the economy there grew 5.3% in a year. |
| 1:27.5 | But today's data show consumers in China are still being careful, Marketplace's China correspondent Jennifer Pack reports from Shanghai. |
| 1:35.6 | In the first quarter of this year, China's retail sales, a proxy for consumption, increased 4.7%. That's a long way from the usual 8 or 9% growth before the |
| 1:46.4 | pandemic hit. Most Chinese households invest in property and home prices have |
| 1:50.9 | taken a nose dive, making property owners feel poorer. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Marketplace, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Marketplace and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

