Why Disrupting the Market Will Maximize Your Business - 009

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 23 August 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

When you hear “Uber”, you think of a fast, convenient way to travel in your community. If you really think about it though, what Uber did was identify an opportunity to improve the lackluster “taxi” experience, and give people a better way to travel. Listen to Bedros Keuilian and Craig Ballantyne talk about how disrupting the market and finding ways to maximize a product or service is a chance for innovation. See the problem, and find a better way to do it!

Here’s what you’ll discover:

1:25 - What is disruption in the market, and how does it give your business a sales edge.

1:50 - How Elon Musk shook the automotive industry with his innovative battery powered car.

3:30 - How Bedros took the opportunity to improve the problem with boot camps and created Fit Body Boot Camp.

5:35 - How building community disrupts the traditional gym environment.

7:35 - How Uber revolutionized the taxi business by giving people a better passenger experience.

Transcript

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0:00.0	Disruption is really something that when the competition has rested on their laurels is when either through innovation or technology
0:07.4	you come through galloping on your white horse with something newer better, faster, more affordable. All right, so what does Uber versus Taxis, Cross Fit versus Regular James, and iPhones
0:37.2	have against my beloved BlackBerry here? What do they all have in common?
0:42.0	Disruption. Disruption.
0:44.0	Oh man, the rise of a new company over the old guard.
0:49.0	Let's talk about how that happens, why that happens, and what that means for everybody listening as
0:54.8	they build their own empire here on the Empire podcast. Well said so you know
0:59.4	there's a company called Flowwater and we have it upstairs in our in our headquarters and
1:03.9	Flowwater has seven filtration systems in it now I don't know what all these
1:08.0	filtration systems do is like a carbon filter reverse osmosis
1:10.9	coconut filter they got a flex capacitor filter.
1:14.1	They got all these filters.
1:15.0	But you know how they sold me on their company?
1:17.5	And why we installed one here at the headquarters
1:19.5	is they said, we are disrupting the market.
1:21.8	Within 10 years, we are going to be the company that
1:23.8	eliminates all plastic bottles and what they have on their vending machine is that
1:29.5	so they give you
1:33.0	these aluminum jars or jugs that you can fill water up with and every time you fill up
1:35.1	it tells you how many plastic bottles you've saved from the landfill.
1:38.8	Yeah they do that at the airport and I'm like I use that all the time
1:41.6	I'm like oh this is so cool.
	...

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