Why Direct Mail Marketing Is Far From Dead | Empathy Wines Barter Meeting

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 6 January 2019

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

People always say they think it is funny that me being the “digital guy” writes books. It’s not because I like to read, it’s because other people like to read and want to read my content in book form. Direct mail may be an older method of marketing compared to the things the internet is capable of, but for many businesses, it can still work tremendously in their favor.

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	This is the Biz Dev Barter of Empathy Wine Episode.
0:21.0	So I bought a giant and all he was doing was postcards.
0:24.0	It was called Giant Postcards.
0:26.0	2011.
0:27.0	I bought it at something 8.
0:28.0	Yeah, they're this big.
0:29.0	Yeah, giant postcards.
0:30.0	So how do you come up with the name of the company?
0:33.0	Yeah, and I...
0:35.0	Go ahead.
0:36.0	So he had one thing right.
0:38.0	He was doing shared.
0:39.0	And this is where I have to, if we wanted to debate a little bit,
0:42.0	please debate with you because that plan right there,
0:46.0	so he had a plan, I took it and I perfected it to that.
0:49.0	So now the manager of the club, if you flip it over,
0:53.0	say that's Gold Shem, any time finished, whatever,
0:55.0	that manager right there goes next door to anywhere from two or one, really.
1:00.0	The New York Jets were paying me millions of dollars
1:03.0	and making millions of dollars by putting a logo in the bottom left-hand corner
1:08.0	of the video and picture we posted on Facebook.
	...

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