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Perpetual Traffic

Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 5 September 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.

Chapters:

  • 00:00:00 Challenges in Valuing Digital Assets
  • 00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value
  • 00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience
  • 00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing
  • 00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape
  • 00:15:29 A Deep Dive: The Importance of a Clear Growth Engine
  • 00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination
  • 00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing
  • 00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods
  • 00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand
  • 00:30:59 Establishing Value in a Dynamic Digital Market
  • 00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience
  • 00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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